Laura Lee Net Worth: How Much Is The YouTube Star Really Worth?

Posted by Zora Stowers on Saturday, May 18, 2024

Laura Lee is one of the most popular beauty influencers on YouTube, with over 4.5 million subscribers and billions of views on her channel. She is also the founder of two successful brands, Nudie Patootie and Laura Lee Los Angeles. But how much money does she make from her online career and business ventures? And what is her net worth as of 2023?

YouTube Earnings

Laura Lee started her YouTube channel in 2013, posting makeup tutorials, product reviews, challenges, and lifestyle videos. She quickly gained a loyal fan base and became one of the top beauty gurus on the platform. According to NailBuzz, her channel has accumulated close to 700 million views to date, generating, on average, 330,000 daily views. This will reportedly generate approximately $1,650 per day or $60,000 per year from ads running on the videos. She also has a second channel for vlogging, which generates about $50 a day.

YouTube stars typically get paid around $2-7 for every 1,000 monetized views, after YouTube takes its own cut, which makes up anything from 40-80 percent of the total views. Google Preferred and YouTube Red also generate extra money for users. Nailbuzz estimates Lee is worth around $1.5 million to date, as a result. Famous Births Deaths goes slightly lower, at $750,000, while YouTuber Facts lands somewhere in between the two at an even $1 million. Provided Lee continues on as she is, the beauty influencer stands to earn significantly more in the coming years.

Brand Sponsorships and Collaborations

Apart from YouTube ad revenue, Laura Lee also earns money from brand sponsorships and collaborations. She has worked with many high-profile brands, such as MAC, Benefit, Too Faced, Boxycharm, and Morphe. She also has her own line of merchandise, which includes hoodies, t-shirts, hats, and phone cases. According to The List, she has enjoyed many lucrative deals over the years, but her stock plummeted when past racist comments resurfaced, leading to a massive drop of 500,000 subscribers over just one month. Several stores reportedly stopped stocking her makeup brand, too. However, she has since apologized and regained some of her lost followers and sponsors.

Business Ventures

Laura Lee is not only a YouTube star, but also a successful entrepreneur. She launched her own cosmetics brand, Laura Lee Los Angeles, in 2017, which offers a range of products, such as eyeshadow palettes, liquid lipsticks, highlighters, and brushes. The brand is cruelty-free and vegan, and has received positive reviews from customers and critics alike. She also launched her own clothing boutique, Nudie Patootie, in September 2020, which sells trendy and affordable outfits, accessories, and shoes. She announced the launch on Instagram, noting that almost everything had sold out instantly and thanking fans for their support.

Laura Lee Net Worth 2023

Based on the various sources of income mentioned above, Laura Lee’s net worth is estimated to be between $750,000 and $1.5 million as of 2023. However, this figure may change depending on her future YouTube performance, brand deals, and business sales. She is still one of the most influential and successful beauty influencers on the internet, and has a bright future ahead of her.

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